I honestly have never done this prior to the release of this shoe (the low top version). Many have done it even though I’ve despised the approach. Camping out for any shoe just seemed insane at the time, but the Diamond Dunk SB just had everyone in a frenzy. With the rumors of it only having 4,000 in existence, it gave most people a sense of urgency to try and lock a pair up. I called my boy Robby and we both drove out to HUF SF to join rank with about 15 people already in line at about 9pm. I had a hoody, my boy had his skateboard and the rest just all sat there entertaining themselves on the sidewalk waiting for the shop to open at 11am the next day. This is how I learned to know of Nick Tershay and his company Diamond Supply Co, and this is how many passersby learned that Asian American Idol auditions were being hosted in a small shop above the Tenderloin. And I thought we were the dumbasses.
It’s been about 10 years since that day and believe it or not, I still have that lone pair in my closet which is now posing as a relic of my immaturity in my 20s. Nike SB still continues their onslaught in the skateboard industry and Diamond, once only being a skateboard bolt company, is now one of the leading streetwear giants of today. The recently opened up their new flagship store in San Francisco and The Hundreds sent me there to go check out what’s good.
From first impressions, this place is fucking nice. You can easily forget you are in an independent store as things are very reminiscent of any high end shop in downtown SF. Amber wood paneled floors, glass casings, lighting in each and every direction and all showcasing Diamond’s latest garments and accessories for the season.
Speaking of relics, this is a little piece of San Francisco history. This is an actual EMB block which is from a skate spot in SF that spawned the careers of legends Mike Carroll, Jovontae Turner, Henry Sanchez and James Kelch to name a few.
There’s a little resurgence back in the Haight St. area which used to be the sole area to get anything streetwear back in my days (think Fairfax for Nor Cal). The Diamond store is definitely a mandatory stop when you’re in my city.
Diamond Supply Co.
1560 Haight St.
San Francisco, CA 94117
This is the story of the Silly Pink Bunny. Before this drawing, the bunny was actually a huge sculpture made by local artisan Jeremy Fish which rested on the corner of Haight & Laguna.
As change has been the reoccurring theme here in San Francisco, developers had plans on bulldozing the lot to make way for future rental units. Word spread throughout the city and a local resident took it upon himself to rescue the bunny from its demise even though Jeremy Fish had already convinced the contractors in not destroying it.
After a little recovery mission with the help of the neighborhood and social media, the bunny was later returned to its home where it sported a new eye patch and gold front tooth.
The lot has since been torn down along with the original bunny but a bronzed replica will be made and placed back in the same location once construction is complete. It will act as the gateway to the Lower Haight District and hopefully become a relic for the new generation of residences in San Francisco.
This is just one of the many stories that lie within Jeremy Fish’s artwork. This past Friday, he displayed over a 100 pieces of black and white drawings at his new solo show Yesterdays and Tomorrows that span back 10 years that all hold their own personal message and adventure.
And a gem of my own as a moderate collector of Mr. Fish’s more affordable work. This is the super limited FTC X Jeremy Fish laser etched skateboard deck that was released a couple of weeks back and sold out in minutes. Be sure to check out his show running till September 13th at FFDG.